ABOUT US
A partnership with Bullseye Ag is a partnership with the best in the business.
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Bullseye Ag is an agricultural asset management company that was established in 2016 to provide high performing strategy and management to agricultural assets. Bullseye Ag provides its clients the confidence that their rural investment is being managed to an exceptional standard and that all opportunities and improvements are being explored.
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Bullseye Ag was created on the realisation that there was a lack of specialised expertise combining on-farm knowledge and practicalities with corporate strategy, governance and performance. Bullseye Ag addresses this through professional management with staff having diverse backgrounds within the Agricultural and Finance industries.
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From humble beginnings in assisting clients around Central West and Northern Rivers in NSW, Bullseye Ag now provides its exceptional service to those throughout all of NSW and QLD.
OUR TEAM
Jeremy Middleton
Jeremy grew up in Orange, spending time at the family farm at Eugowra where his passion for agriculture began. Farming lineage back 7 generations to 1794 in the Hawkesbury area where his convict ancestor on the 2nd fleet was given a 30 acre land grant.
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Jeremy worked in Dubbo for 12 years in the Youth & Community sector, where he gained valuable experience in an office environment that gave surprisingly useful insights into the Agricultural industry. Jeremy returned to the Orange area in 2016 and moved into farm work, working in the Cudal and Cowra areas with operations including Cattle (Wagyu, Angus), Sheep (Merino, XB's, lamb trading), mixed cropping, lucerne hay.
​Jeremy has a focus on efficiency and data driven practices, constant improvement, emerging technologies, sustainable practices.​
​Favourite quote: ‘Do it once, do it right.’
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Sarah Pearson
Sarah is a fifth-generation sheep and beef cattle farmer from New England, NSW. She has extensive experience in a wide variety of agricultural sectors including over a decade in the cotton industry, plant breeding and export of commodities. This is combined with her most recent experience in construction project management focussing on transport and logistics on several tier one Sydney projects.
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Sarah recently joined the team at Bullseye Ag, as the project Coordinator for the "Cadia District Sticky Nightshade Research Project," and is focused on cultivating long-term relationships with landowners in the central tableland's region, ensuring effective communication and long-term infestation management.
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Sarah is passionate about inspiring and encouraging young women to consider agriculture as a fulfilling and rewarding career. Her Career has been driven by wanting to see Australian Agricultural producers reach better outcomes and thrives on the challenges that presents.
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​Favourite quote: ‘Win the morning, win the day.'
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Ryan Chapman
Ryan joined the team in 2023. He comes from a financial background with experience in accounting and financial services including mergers and acquisitions, buy-side and sell-side financial due diligence and other advisory services within corporate finance across a range of industries.
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Ryan has also been involved in management accounting including budget preparation, financial model preparation and a range of other compliance-related responsibilities both in Australia and New Zealand.
Ryan has a Bachelor of Business and Commerce and is a registered Chartered Accountant.
​Favourite quote: 'Anything worth doing is worth doing well‘
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Adam Coleman​​​​
Adam Coleman is a seasoned agricultural professional with 28 years of experience in developing profitable and sustainable production systems across the grains, cotton, livestock, and horticulture
industries.
His expertise spans agricultural asset management, policy advisory, team leadership, agronomy, and commodity market access, enabling him to drive operational efficiency and long-term resilience
through research and technology adoption. With experience across corporate, private, and government agriculture, Adam has played a key role in integrating natural resource management with innovative
farming practices to enhance productivity while maintaining sustainability.
His strategic and tactical planning capabilities, deep understanding of agricultural profit drivers, and strong leadership focus make him a valuable asset in portfolio and agribusiness management.
James Keeley (Jimmy)
Jimmy is a farm management specialist and has studied and worked in the Sustainable Agricultural industry and developed skills to help clients with property planning and development.
Jimmy is experienced in horticulture, bush regeneration, animal production and overall farm planning. The combined knowledge and experiences have allowed him to develop regenerative agricultural plans and objectives.
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His career objective lies within agriculture and education, with a growing population and a need for young people in the industry, to help shape the future of agriculture. He is passionate about mentoring young people in gaining confidence to step into the industry along with this mentoring passion to bring precision agriculture into regenerative agricultural principles and practices together.
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Favourite quote: ‘If it's not measured it's not managed’
Claudia Johnston
Claudia grew up on a mixed irrigation property between Forbes & Condobolin before heading to the ‘big smoke’. Here she studied a Bachelor of Media (Public Relations & Advertising) at UNSW, whilst working in wholesale including for Thank A Farmer For Your Next Meal, which aimed to close the gap between producer and consumer, city and bush; promoting the industry and showcasing where food and fibre comes from.
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Her career has focused on delivering administrative and coordination support to agribusinesses and real estate and rural property agencies. Claudia specialised in nationwide agricultural recruitment, including for Stations and Farms as well as roles in Finance, IT, SEQ, HR, BD, Trade & Logistics.
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Claudia is engaged by Bullseye Ag as Project Coordinator, working remotely from her on farm office near Forbes.
She holds both a Class 1 Real Estate and Stock & Station licence.
​Favourite quote: 'Our best, always.'
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Sebastian Dunhill
Seb’s career spans both on-farm and advisory roles, with over a decade of experience in managing and assessing agricultural assets across NSW and QLD. He is currently a Senior Portfolio Farm Manager, overseeing diverse mixed farming operations and providing strategic advisory services.
Seb leads key initiatives in implementing controlled grazing systems, improving pasture productivity and driving ecological land management outcomes across a range of enterprise types. He has a strong track record in integrating livestock into complex farming systems, including maturing silvopasture environments, with a focus on balancing productivity with long-term landscape health.
His current work involves strategic planning and execution of regenerative grazing rotations, enhancing biodiversity, and aligning livestock operations with natural capital goals.
Seb brings a practical and data-informed approach to sustainable farm management and is passionate about aligning enterprise performance with ecological integrity.
​Favourite quote: 'Anything worth doing is worth doing well.‘
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Mitch Highett
Mitch is the Founder and Managing Director of Bullseye Ag. Following an extensive agricultural career that saw him on-farms around the world and in the corporate offices of major agricultural Companies, he started Bullseye Ag in the pursuit of offering everyone access to quality Farm Management and consultancy services.
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Mitch is dedicated to the Agricultural industry and has been invited to speak and be a panellist at a range of events, including the Young Farmer Business Conference. He has sat on various Committees and Boards including Rural Affairs, Business Economics and Trade and the NSW Farmers Young Farmer Council, of which he was Chair.
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Mitch has an Agricultural Business Management degree from CSU, is a licensed Stock and Station Agent, Auctioneer and the 2022 Winner of the prestigious Zanda McDonald Award.
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Favourite quote: ‘Measure twice, cut once’
Lochlan Ireson
Lochlan grew up on the family’s sheep and cattle property near a tiny town called Booligal in South Western NSW. Growing up cutting his teeth on the family property and neighbouring farms grew a passion for the livestock industry. By having a range of experience at an early age with goat, sheep, and cattle work in the region fostered enthusiasm of working with all animals.
Lochlan's experiences range all over Australia, with work on a NT cattle station for a year, to working all over Victoria and NSW by starting his own livestock contracting business. Some experiences include, making decisions as Overseer in 2 major floods in the Forbes area, working for livestock contractors in the Hay area, and completing a Bachelor of Agricultural Production and Management at the University of New England.
These instilled experiences have opened Lochlan up to seeing both sides of the coin and the opportunity with Bullseye Ag has strengthened his commitment to creating positive change and improvements for clients to achieve their goals.
​Favourite quote: 'If you don't want to do something, you'll always find an excuse. If you want to do something, you can always find a way.‘
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Gideon Kelly
Gideon completed a Bachelor of Business (Agribusiness) in 2021 at Marcus Oldham. He has worked extensively across the industry, working on farm and refining skills with day to day operations, animal husbandry, and general repairs and maintenance.
His experiences as a station hand , and contract musterer, has solidified skills in communication, logistics, animal welfare, and mechanics on large scale operations working with both sheep and cattle. Gideon's time as a station hand over harvest has also broadened his experience with cropping; repairs and maintenance, chaser bin driving, and irrigation.
As a market operator for AuctionsPlus, Gideon created a larger understanding of livestock and machinery markets and honed his IT and communication skills.
Gideon's current role as overseer for Bullseye Ag brings together nine years of agriculture knowledge and expertise.
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​Favourite quote: 'If you're going through hell, keep going'
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Angus Cudmore
Angus is in the final year of a Bachelor of Agriculture at the University of New England, having previously completed a Diploma of Science at the same institution.
Angus brings a solid foundation of agricultural science knowledge combined with practical, on-the-ground experience in farm operations and sustainable land management.
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Following his experience in agriculture, Angus transitioned into the real estate industry in Orange, NSW, where he began building a career. He obtained his Class 2 Real Estate License and worked as a full-time sales agent for two years.
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Since Joining Bullseye Ag Angus has been a part of Malcolm White Rural Property assisting their team with rural leases, agistment management, farm audits commercial leases and farm management.
​Favourite quote: 'Proper preparation prevents poor performance'
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Lachlan Sellers
Lachie completed a Bachelor of Agriculture, majoring in Animal
Production, at the University of New England in 2020, followed by a
Diploma of Business at the same university in 2021. After completing
his studies, he was employed as a farm overseer where he managed a flock of 15,000 sheep for wool and
meat production.
In 2023, Lachie transitioned to to Farm Livestock Manager operating a 6,000-head cattle feedlot, a 3,000-head sheep
feedlot, a 700-head cattle replacement herd, and a 10,000-head terminal ewe flock.
Lachie’s real-world experience of lotting different animal species has
given him a clear understanding of the important profit drivers and
key performance indicators which underly a successful feedlot
production business.
​Favourite quote: 'Either you run the day or the day runs you.‘
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Lexi Sturrock
Lexi is a university graduate with a bachelor's degree in Agricultural Science. Her fourteen years in the workforce has seen her involved with broad sections of the industry including international trade logistics, international and domestic animal welfare management and audits, biosecurity, drought relief subsidies, procurement and operations.
Her broad experience has culminated in her role as Operations Manager for Bullseye Agriculture, where Lexi is responsible for operations across both farm and project teams as well as the management of software Safe Ag Systems. Lexi also manages administration, is L1 technical and IT support for the company, L1 HR support, and assists with recruitment and onboarding/ offboarding employees.
​Favourite quote: 'You have made a start on discovering the meaning of life when you plants trees in whose shade you know you will never sit.'​​
CURRENT LOCATIONS
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Bullseye Ag manages a number of rural assets in key agricultural regions.
WHAT PEOPLE SAY
Peace of mind for effective farm management: We engaged Bullseye Ag in 2022 to manage our expanding farmland portfolio in the Central West of NSW. Bullseye Ag has been invaluable in managing a range of responsibilities including agistment management, strategic planning, budgeting and stakeholder management and reporting. This has allowed us to concentrate on our mining operations, whilst having peace of mind that our farmland is being managed effectively and our relationship with the community is always improving.
Central West NSW Business