Bullseye Ag is an agricultural asset management company that was established in 2016 to provide high performing strategy and management to agricultural assets. Bullseye Ag provides its clients the confidence that their rural investment is being managed to an expectional standard and that all opportunities and improvements are being explored.
Bullseye Ag was created on the realistation that there was a lack of specialised expertise combining on-farm knowledge and practicalities with corporate strategy, governanace and performance. Bullseye Ag addresses this through professional management with staff having diverse backgrounds within the Agricultural and Finance industries.
From humble beginings in assisting clients around Central West and Northern Rivers in NSW, Bullseye Ag now provides its exeptional service to those throughout all of NSW and QLD.
James Keeley (Jimmy)
Jimmy is a farm management specialist and has studied and worked in the Sustainable Agricultural industry and developed skills to help clients with property planning and development.
Jimmy is experienced in horticulture, bush regeneration, animal production and overall farm planning. The combined knowledge and experiences have allowed him to develop regenerative agricultural plans and objectives.
His career objective lies within agriculture and education, with a growing population and a need for young people in the industry, to help shape the future of agriculture. He is passionate about mentoring young people in gaining confidence to step into the industry along with this mentoring passion to bring precision agriculture into regenerative agricultural principles and practices together.
Favourite quote: ‘If it's not measured it's not managed’
George grew up on a commercial Angus farm west of Merriwa, NSW where he discovered his passion for the livestock industry. This foundation instilled a desire to help both his parents on the farm, as well as near-by properties from very early days. This attributed to a thirst for farming experiences which led George to working on sheep, cattle, deer and arable farming enterprises in England, New Zealand, Scotland as well as throughout the state of NSW. George then completed a Bachelor of Agricultural Science at the University of New England.
In November 2021, George joined Bullseye Ag as he could see that there was opportunity to create real positive change in the Central West farming community. George is committed to the long-term aspirations that clients have for their farm and enjoys mapping out and achieving the steps to get them closer to their goals in a holistic approach balancing the people, profit, climate and production objectives.
Favourite quote: ‘If you fail to plan, you plan to fail’
Harry joined the team in 2022. He is a 5th generation grazier from the New England, running a combined Angus Stud and trade cattle operation. His grown a passion for intensification through better pasture & soil management through a regenerative approach
Harry’s career has seen him on cattle stations in WA, working on the family operation, contracting, and working in New Zealand as a Bull Beef Finishing Specialist. He attended Marcus Oldham collage, Geelong. Completing with a Bachelor of Business (Agriculture).
Favourite quote: ‘This life is not a rehearsal, and you only get one. Learn from the past and succeed into the future. Be the best you can be and take all opportunities that arise’
Jeremy grew up in Orange, spending time at the family farm at Eugowra where his passion for agriculture began. Farming lineage back 7 generations to 1794 in the Hawkesbury area where his convict ancestor on the 2nd fleet was given a 30 acre land grant.
Jeremy worked in Dubbo for 12 years in the Youth & Community sector, where he gained valuable experience in an office environment that gave surprisingly useful insights into the Agricultural industry. Jeremy returned to the Orange area in 2016 and moved into farm work, working in the Cudal and Cowra areas with operations including Cattle (Wagyu, Angus), Sheep (Merino, XB's, lamb trading), mixed cropping, lucerne hay.
Jeremy has a focus on efficiency and data driven practices, constant improvement, emerging technologies, sustainable practices.
Favourite quote: ‘Do it once, do it right.’
Mitch is the Founder and Managing Director of Bullseye Ag. Following an extensive agricultural career that saw him on-farms around the world and in the corporate offices of major agricultural Companies, he started Bullseye Ag in the pursuit of offering everyone access to quality Farm Management and consultancy services.
Mitch is dedicated to the Agricultural industry and has been invited to speak and be a panellist at a range of events, including the Young Farmer Business Conference. He has sat on various Committees and Boards including Rural Affairs, Business Economics and Trade and the NSW Farmers Young Farmer Council, of which he was Chair.
Mitch has an Agricultural Business Management degree from CSU, is a licensed Stock and Station Agent, Auctioneer and a 2022 finalist of the prestigious Zanda McDonald Award
Favourite quote: ‘Measure twice, cut once’
WHAT PEOPLE SAY
A Job Well Done: Thank you to Bullseye Ag for your assistance with a project we had in Townsville. Communication was key to the great partnership we had in dealing with this matter. The engagement was well run and assisted us with a greater asset realisation. Mitch was particularly proactive and forward-thinking in dealing with issues that arose. We have no hesitation in using Mitch and the team again.
PPB Advisory, Sydney NSW