ABOUT US
A partnership with Bullseye Ag is a partnership with the best in the business.
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Bullseye Ag is an agricultural asset management company that was established in 2016 to provide high performing strategy and management to agricultural assets. Bullseye Ag provides its clients the confidence that their rural investment is being managed to an exceptional standard and that all opportunities and improvements are being explored.
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Bullseye Ag was created on the realisation that there was a lack of specialised expertise combining on-farm knowledge and practicalities with corporate strategy, governance and performance. Bullseye Ag addresses this through professional management with staff having diverse backgrounds within the Agricultural and Finance industries.
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From humble beginnings in assisting clients around Central West and Northern Rivers in NSW, Bullseye Ag now provides its exceptional service to those throughout all of NSW and QLD.
OUR TEAM
Jimmy is a farm management specialist and has studied and worked in the Sustainable Agricultural industry and developed skills to help clients with property planning and development.
Jimmy is experienced in horticulture, bush regeneration, animal production and overall farm planning. The combined knowledge and experiences have allowed him to develop regenerative agricultural plans and objectives.
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His career objective lies within agriculture and education, with a growing population and a need for young people in the industry, to help shape the future of agriculture. He is passionate about mentoring young people in gaining confidence to step into the industry along with this mentoring passion to bring precision agriculture into regenerative agricultural principles and practices together.
​​​Favourite quote: ‘If it's not measured it's not managed.’
James Keeley (Jimmy)
Adam Coleman is a seasoned agricultural professional with 28 years of experience in developing profitable and sustainable production systems across the grains, cotton, livestock, and horticulture
industries.
His expertise spans agricultural asset management, policy advisory, team leadership, agronomy, and commodity market access, enabling him to drive operational efficiency and long-term resilience
through research and technology adoption.
With experience across corporate, private, and government agriculture, Adam has played a key role in integrating natural resource management with innovative
farming practices to enhance productivity while maintaining sustainability.
His strategic and tactical planning capabilities, deep understanding of agricultural profit drivers, and strong leadership focus make him a valuable asset in portfolio and agribusiness management.
Adam Coleman​​​​
Mitch is the Founder and Managing Director of Bullseye Ag. Following an extensive agricultural career that saw him on-farms around the world and in the corporate offices of major agricultural Companies, he started Bullseye Ag in the pursuit of offering everyone access to quality Farm Management and consultancy services.
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Mitch is dedicated to the Agricultural industry and has been invited to speak and be a panellist at a range of events, including the Young Farmer Business Conference. He has sat on various Committees and Boards including Rural Affairs, Business Economics and Trade and the NSW Farmers Young Farmer Council, of which he was Chair.
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Mitch has an Agricultural Business Management degree from CSU, is a licensed Stock and Station Agent, Auctioneer and the 2022 Winner of the prestigious Zanda McDonald Award.​​​
Favourite quote: ‘Measure twice, cut once.’
Mitch Highett
Jeremy has grown up in Orange, spending time at the family farm at Eugowra where his passion for agriculture began. Jeremy changed careers after working in Dubbo for 12 years in the Youth & Community sector, where he gained valuable experience in an office environment that gave surprisingly useful insights into the agricultural industry.
After moving into farm work in the Cudal and Cowra areas, operating on properties with a focus on beef cattle (wagyu, angus), sheep (wool and meat), as well as mixed cropping enterprises, Jeremy has a focus on efficiency and data driven practices, constant improvement, emerging technologies, and sustainable practices.​​
Favourite quote: ‘Do it once, do it, do it right.'
Jeremy Middleton​​
Lexi is a university graduate with a bachelor's degree in Agricultural Science. Her fourteen years in the workforce has seen her involved with broad sections of the industry including international trade logistics, international and domestic animal welfare management and audits, biosecurity, drought relief subsidies, procurement, and operations.
Her broad experience has culminated in her role as Operations Manager for Bullseye Agriculture, where Lexi is responsible for operations across both farm and project teams as well as the management of software Safe Ag Systems.
Lexi also manages administration, is L1 technical and IT support for the company, L1 HR support, and assists with recruitment and onboarding/ offboarding employees.
​Favourite quote: 'acta non verba.'
Lexi Sturrock​​
Ryan joined the team in 2023. He comes from a financial background with experience in accounting and financial services including mergers and acquisitions, buy-side and sell-side financial due diligence and other advisory services within corporate finance across a range of industries.
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Ryan has also been involved in management accounting including budget preparation, financial model preparation and a range of other compliance-related responsibilities both in Australia and New Zealand.
Ryan has a Bachelor of Business and Commerce and is a registered Chartered Accountant.
​Favourite quote: 'Anything worth doing is worth doing well.‘
Ryan Chapman​
Claudia grew up on a mixed irrigation property between Forbes & Condobolin before heading to the ‘big smoke’. Here she studied a Bachelor of Media (Public Relations & Advertising) at UNSW, whilst working in wholesale and retail including for Thank A Farmer For Your Next Meal, which aimed to close the gap between producer and consumer, city and bush; promoting the industry and showcasing where food and fibre comes from.​
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Her career has focused on delivering administrative and coordination support to agribusinesses and real estate and rural property agencies. Claudia specialised in nationwide agricultural recruitment, including for Stations and Farms as well as roles in Finance, IT, SEQ, HR, BD, Trade & Logistics.​ She holds both a Class 1 Real Estate and Stock & Station licence.
Claudia joined Bullseye Ag as a Project Coordinator and is currently the Executive Officer, operating remotely from her on-farm office near Forbes.​
​Favourite quote: 'Our best, always.'
Claudia Johnston
Gideon completed a Bachelor of Business (Agribusiness) in 2021 at Marcus Oldham. He has worked extensively across the industry, refining skills with day to day operations, animal husbandry, and general repairs and maintenance.
Experiences as a station hand, and contract musterer has solidified skills in communication, logistics, animal welfare, and mechanics on large scale operations, working with both sheep and cattle. Experience during harvest has also broadened his knowledge of cropping, repairs and maintenance, chaser bin driving, and irrigation.
As a market operator for AuctionsPlus, Gideon created a larger understanding of livestock and machinery markets and honed his IT and communication skills.
Gideon's current role as overseer for Bullseye Ag brings together nine years of agriculture knowledge and expertise.
Favourite quote: 'If you're going through hell, keep going.'
Gideon Kelly​
Chase has held diverse roles throughout his career, including carpentry, rail work, earthworks, civil excavations, and mine site operations.
During his two years at Kyabra Station as a Leading Hand, he was involved in a wide range of station duties, including fencing, roadworks, water and machinery maintenance, and livestock work. These skills and experiences have led him to join our team as an overseer.
He enjoys woodworking, leatherwork, and has a strong love for dogs and horses. A keen campdrafter, he also enjoys fishing and spending time with his family.
Chase Clarke
Seb’s career spans both on-farm and advisory roles, with over a decade of experience in managing and assessing agricultural assets across NSW and QLD. He is currently a Senior Portfolio Farm Manager, overseeing diverse mixed farming operations and providing strategic advisory services.
Seb leads key initiatives in implementing controlled grazing systems, improving pasture productivity, and driving ecological land management outcomes. He has a strong track record in integrating livestock into complex farming systems, including maturing silvopasture environments, with a focus on balancing productivity with long-term landscape health.
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Seb brings a practical and data-informed approach to sustainable farm management and is passionate about aligning enterprise performance with ecological integrity.
Favourite quote: 'Anything worth doing is worth doing well.‘
Sebastian Dunhill
Angus is in the final year of a Bachelor of Agriculture at the University of New England, having previously completed a Diploma of Science at the same institution.
Angus brings a solid foundation of agricultural science knowledge combined with practical, on-the-ground experience in farm operations and sustainable land management.
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Following his experience in agriculture, Angus transitioned into the real estate industry in Orange, NSW, where he began building a career. He obtained his Class 2 Real Estate License and worked as a full-time sales agent for two years.
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Since Joining Bullseye Ag Angus has been a part of Malcolm White Rural Property assisting their team with rural leases, agistment management, farm audits commercial leases and farm management.
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Favourite quote: 'Proper preparation prevents poor performance.'
Angus Cudmore
Growing up on a family farm in Crookwell, Jamie’s interests beyond school were focused on the agricultural industry especially on the livestock production. In the last ten years, Jamie has focused on his work life complementing his role within the family farm by working alongside several landowners and gaining experience across to various enterprises and ways of running a farming business. The landowners have allowed him to build upon skills which has led to great relationships and mentors who he continues to learn from.
Jamie’s growing interest within the agricultural industry is the changing perception of farming through generations. Through innovation, efficiency, and continual systematic development, successful farming operations are now being utilised more so as an ‘engine’, allowing for a balanced lifestyle away from pressures of farming.
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Favourite quote: 'Think long, play short.'
Jamie McIntosh
Lochlan grew up on the family’s sheep and cattle property near Booligal in South Western NSW. Cutting his teeth on the family property and neighbouring farms grew into a passion . Having a range of experience early with goat, sheep, and cattle work in the region fostered enthusiasm of working with all animals.
Lochlan's experiences range over Australia, including NT cattle work, and running his own livestock contracting business in VIC. Some experiences include making decisions as Overseer in major floods in the Forbes area, working for livestock contractors in the Hay area, and completing a Bachelor of Agricultural Production and Management at the University of New England.
These instilled experiences have opened Lochlan up to seeing both sides of the coin and the opportunity with Bullseye Ag has strengthened his commitment to creating positive change and improvements for clients to achieve their goals.
Favourite quote: 'If you don't want to do something, you'll always find an excuse. If you want to do something, you can always find a way.‘
Lochlan Ireson​
Lachie grew up on his family's self-replacing fine wool merino farm near Delegate, NSW. Lachie completed a Bachelor of Agriculture and a Diploma of Business in 2020 at the University of New England.
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Before joining Bullseye, Lachie gained experience working on cattle stations in the NT, served as a farm overseer of a 9,000-ewe flock near Forbes, and worked as the farm livestock manager of an 8,000-head terminal ewe flock and a 700-head self-replacing Angus cattle herd near Eugowra.
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Lachie’s real-world exposure has deepened his passion and knowledge for agriculture, especially in the business and practical aspects of the industry.
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Favourite quote: 'Either you run the day or the day runs you.‘
Lachlan Sellers​
Prior to working in real estate, Abi enjoyed working as a personal assistant in the Employment Assistance industry. She brought those skills over to the real estate industry in 2008, and has gained extensive property management experience in both the residential and commercial sectors, as well as Trust Accounting.
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With a Diploma of Property Services (Agency Management) and Class 1 Licence (Real Estate), Abi works hard to ensure that she delivers the best service she can to all of our clients.
Favourite quote: ‘The bad news is time flies. The good news is you're the pilot.’
Abi Palmer
​Rebecca is a Chartered Accountant with over 25 years in the accounting industry, mostly in Dubbo.
Her family are Wheat and Chickpea producers in the Central West.
Rebecca has been associated with Malcolm White Pty Ltd for over 10 years.
Favourite quote: 'It's not worth stressing over, stress makes you sick.'
Rebecca Williams
Barty
Georgie
Angus Lennon
Angus briefly worked as a finance broker before moving to Sydney to work in carbon sequestration, primarily focusing on ACCU portfolio management and tracking under the HIR method. After relocating back to Orange, he joined a different carbon company, where the focus shifted to the soil carbon method. In this role, his responsibilities evolved to include farmer communications and project management.
Angus holds a Bachelor of Agribusiness from Marcus Oldham College and has a strong interest in photography, particularly in rural settings. Growing up on an organic Wagyu farm fostered an appreciation for agriculture and a passion for doing it well.
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Favourite quote: 'Never see a need without doing something about it'
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Chick
WHAT PEOPLE SAY
Peace of mind for effective farm management: We engaged Bullseye Ag in 2022 to manage our expanding farmland portfolio in the Central West of NSW. Bullseye Ag has been invaluable in managing a range of responsibilities including agistment management, strategic planning, budgeting and stakeholder management and reporting. This has allowed us to concentrate on our mining operations, whilst having peace of mind that our farmland is being managed effectively and our relationship with the community is always improving.
Central West NSW Business