top of page
Bullseye Ag - Farm Management Solutions


Bullseye Ag is an agricultural asset management company that was established in 2016 to provide high performing strategy and management to agricultural assets. Bullseye Ag provides its clients the confidence that their rural investment is being managed to an expectional standard and that all opportunities and improvements are being explored.

Bullseye Ag was created on the realistation that there was a lack of specialised expertise combining on-farm knowledge and practicalities with corporate strategy, governanace and performance. Bullseye Ag addresses this through professional management with staff having diverse backgrounds within the Agricultural and Finance industries.

From humble beginings in assisting clients around Central West and Northern Rivers in NSW, Bullseye Ag now provides its exeptional service to those throughout all of NSW and QLD.

Bullseye Ag Farm Management Solutions


Bullseye Ag - James Keeley

James Keeley (Jimmy)

Jimmy is a farm management specialist and has studied and worked in the Sustainable Agricultural industry and developed skills to help clients with property planning and development.


Jimmy is experienced in horticulture, bush regeneration, animal production and overall farm planning.  The combined knowledge and experiences have allowed him to develop regenerative agricultural plans and objectives. 

His career objective lies within agriculture and education, with a growing population and a need for young people in the industry, to help shape the future of agriculture.  He is passionate about mentoring young people in gaining confidence to step into the industry along with this mentoring passion to bring precision agriculture into regenerative agricultural principles and practices together.

Favourite quote: ‘If it's not measured it's not managed’

  • LinkedIn
Bullseye Ag - George Rodgers

George Rodgers

George grew up on a commercial Angus farm west of Merriwa, NSW where he discovered his passion for the livestock industry. This foundation instilled a desire to help both his parents on the farm, as well as near-by properties from very early days. This attributed to a thirst for farming experiences which led George to working on sheep, cattle, deer and arable farming enterprises in England, New Zealand, Scotland as well as throughout the state of NSW. George then completed a Bachelor of Agricultural Science at the University of New England.

In November 2021, George joined Bullseye Ag as he could see that there was opportunity to create real positive change in the Central West farming community. George is committed to the long-term aspirations that clients have for their farm and enjoys mapping out and achieving the steps to get them closer to their goals in a holistic approach balancing the people, profit, climate and production objectives. 


Favourite quote: ‘If you fail to plan, you plan to fail’

  • LinkedIn
Bullseye Ag - Harry Maxwell

Harry Maxwell

Harry joined the team in 2022. He is a 5th generation grazier from the New England, running a combined Angus Stud and trade cattle operation. His grown a passion for intensification through better pasture & soil management through a regenerative approach

Harry’s career has seen him on cattle stations in WA, working on the family operation, contracting, and working in New Zealand as a Bull Beef Finishing Specialist. He attended Marcus Oldham collage, Geelong. Completing with a Bachelor of Business (Agriculture).
Favourite quote: ‘This life is not a rehearsal, and you only get one. Learn from the past and succeed into the future. Be the best you can be and take all opportunities that arise’

  • LinkedIn
Bullseye Ag - Jeremy Middleton

Jeremy Middleton

Jeremy grew up in Orange, spending time at the family farm at Eugowra where his passion for agriculture began. Farming lineage back 7 generations to 1794 in the Hawkesbury area where his convict ancestor on the 2nd fleet was given a 30 acre land grant.

Jeremy worked in Dubbo for 12 years in the Youth & Community sector, where he gained valuable experience in an office environment that gave surprisingly useful insights into the Agricultural industry. Jeremy returned to the Orange area in 2016 and moved into farm work, working in the Cudal and Cowra areas with operations including Cattle (Wagyu, Angus), Sheep (Merino, XB's, lamb trading), mixed cropping, lucerne hay.


​Jeremy has a focus on efficiency and data driven practices, constant improvement, emerging technologies, sustainable practices.​


Favourite quote: ‘Do it once, do it right.’

  • LinkedIn
Bullseye Ag - Mitch Highett

Mitch Highett

Mitch is the Founder and Managing Director of Bullseye Ag. Following an extensive agricultural career that saw him on-farms around the world and in the corporate offices of major agricultural Companies, he started Bullseye Ag in the pursuit of offering everyone access to quality Farm Management and consultancy services.  

Mitch is dedicated to the Agricultural industry and has been invited to speak and be a panellist at a range of events, including the Young Farmer Business Conference. He has sat on various Committees and Boards including Rural Affairs, Business Economics and Trade and the NSW Farmers Young Farmer Council, of which he was Chair.

Mitch has an Agricultural Business Management degree from CSU, is a licensed Stock and Station Agent, Auctioneer and the 2022 Winner of the prestigious Zanda McDonald Award.

Favourite quote: ‘Measure twice, cut once’

  • LinkedIn

Sarah Pearson

Sarah is a fifth-generation sheep and beef cattle farmer from New England, NSW. She has extensive experience in a wide variety of agricultural sectors including over a decade in the cotton industry, plant breeding and export of commodities. This is combined with her most recent experience in construction project management focussing on transport and logistics on several tier one Sydney projects.

Sarah recently joined the team at Bullseye Ag, as the project Coordinator for the "Cadia District Sticky Nightshade Research Project," and is focused on cultivating long-term relationships with landowners in the central tableland's region, ensuring effective communication and long-term infestation management.

Sarah is passionate about inspiring and encouraging young women to consider agriculture as a fulfilling and rewarding career. Her Career has been driven by wanting to see Australian Agricultural producers reach better outcomes and thrives on the challenges that presents. 

Favourite quote: ‘Win the morning , Win the day'

  • LinkedIn
Ryan Photo.jpg

Ryan Chapman

Ryan joined the team in 2023. He comes from a financial background with experience in accounting and financial services including mergers and acquisitions, buy-side and sell-side financial due diligence and other advisory services within corporate finance across a range of industries. 

Ryan has also been involved in management accounting including budget preparation, financial model preparation and a range of other compliance-related responsibilities both in Australia and New Zealand.
Ryan has a Bachelor of Business and Commerce and is a registered Chartered Accountant.


Favourite quote: 'Anything worth doing is worth doing well

  • LinkedIn
Bullseye Ag - Current Locations


Bullseye Ag manages a number of rural assets in key  agricultural regions.

9 Leewood Drive, Orange NSW 2800 Australia


0422 369 326

Bullseye Ag - Farm Management Solutions


Bullseye Ag - Farm Management Solutions

Peace of mind for effective farm management: We engaged Bullseye Ag in 2022 to manage our expanding farmland portfolio in the Central West of NSW. Bullseye Ag has been invaluable in managing a range of responsibilities including agistment management, strategic planning, budgeting and stakeholder management and reporting. This has allowed us to concentrate on our mining operations, whilst having peace of mind that our farmland is being managed effectively and our relationship with the community is always improving.


Central West NSW Business

bottom of page